It’s late at night. A young girl calls the police: her mother disappeared without a trace. The missing woman is the personal assistant of one of the most famous fashion bloggers, Ginevra Puccini. Afterwards, five women bodies are found in Lake Como. One of them, hidden by stones and wrapped by wire mesh, is the body of her mom. The dead bodies show ulcers on their skin and on their mucous membranes. The autopsy proves then that it’s an allergic reaction caused by an unknown lethal substance.

All clues are pointing in the same direction and the murder weapon allows police to identify the culprit. And when the crime case seems solved, some shocking videos appear on Ginevra Puccini’s social account: she knows who the other unidentified victims are. She knows their names, their stories and the perverse game that killed them. But unfortunately, Ginevra is missing. Everybody is looking for her: the police, her family and even who wants to silence her.

The reason? Those images report a corrupt environment and they show a trail of blood that leads to an influential family and also to one of the most important international fashion houses. Those posts put these powerful people in a difficult position, more than police and law. Why? Because money and power can’t silence the viral effect of social media. No one can’t do it. Not even death.